Station aims to reach membership goal in 26.2-hour race to finish
WKU Public Radio will attempt to squeeze an entire week of on-air pledging into 26.2 hours beginning Friday morning (June 10). The station is making an effort to raise the final $50,000 needed to meet its membership goal for the fiscal year ending June 30.
“This is something new and exciting for us,” said Emil Moffatt, WKU Public Radio’s station manager. “We know that our listeners would much rather hear great NPR programming rather than us fundraising on the air. So we’re making a deal: help us raise all the money in a fraction of the time.”
The “Marathon Pledge Drive” will begin at 6 a.m. Friday (June 10). The WKU Public Radio staff will be broadcasting live during breaks in regular programming to remind listeners of the importance of contributing. Those who pledge at designated levels will receive special “Marathon Pledge Drive” thank you gifts including a WKU NPR aluminum water bottle, a microfiber workout shirt with the station logo and a custom-made finisher’s medal – just like at a real marathon.
Anyone who calls during the pledge drive will be entered into a drawing to win passes to the ROMP music fest in Owensboro; the Master Musicians Festival in Somerset as well as four tickets to the Bowling Green Hot Rods game on July 4.
Live on-air pledging will continue until 11:59 p.m. Friday. Recorded pitch breaks will air between midnight and 6 a.m. with the staff returning for the final few hours Saturday beginning at 6 a.m.
“We’re modeling our ‘Marathon Pledge Drive’ after a very successful effort by WBUR in Boston earlier this year,” said Moffatt. “They had a great response in Boston – but it wasn’t just a few donors making big pledges – it was thousands of people doing what they could to pitch in.”
More information about WKU Public Radio is at wkyufm.org or by calling (270) 745-5489.
Contact: Emil Moffatt, (270) 745-6473 or email@example.com