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Rue de la Rouge Street Festival will kick off with Guinness World Record attempt

WKU students will attempt to break a Guinness World Record at 4 p.m. April 29 for the longest human chain to pass through a Hula Hoop. The world record attempt is part of a much larger street festival called Rue de la Rouge (Street of Red), a celebration of College Street — the cultural bridge between downtown Bowling Green and the university on The Hill.

street festivalThe longest human chain to pass through a Hula Hoop attempt will start at the top of College Street (Cherry Hall) and continue to the intersection of College Street and 13th Street (Hilligans). The current world record is 572 participants. Rue de la Rouge organizers look to break the record with 1,906 participants – a number that coincides with the year the school was established as Western Kentucky State Normal School.

Rue de la Rouge is sponsored by BGVibe.com, a new web application developed and launched by a group of WKU senior public relations students that provides real-time information and updates via downtown merchant and vendor Facebook and Twitter feeds.

“Rue de la Rouge is not a single event, but a festival of events happening in concert that all feature things to do and see in the downtown area,” said Haley Bass, WKU public relations senior and managing editor of BGVibe.com. “Our research showed that students are not always aware of what’s going on downtown. BGVibe.com looks to bridge the information gap by providing real-time event updates via Tweets and Facebook posts from the downtown merchants themselves.”

Other events slated for the April 29 Rue de la Rouge Street Festival include: Music Melee (6 p.m.) featuring free band performances throughout the downtown area sponsored by area restaurants, bars and merchants; WKU Film Festival at the Capitol Theatre (7 p.m.) providing free movie screenings of films produced by WKU students featuring local Bowling Green talent; and WKU Student Night at Bowing Green Ballpark (6:30 p.m.) where students with a valid WKU ID can get a game ticket for $5 at the gate.

“Our goal is to make Rue de la Rouge an annual celebration for WKU students and the downtown Bowling Green area,” said Music Melee organizer and WKU public relations senior Caley Howell. “Students are a major contributor to the Bowling Green economy, which means their participation in the downtown events and attractions is important to both students and downtown merchants and organizations.”

Hula Hoop human chain participants will gather at 4 p.m. in front of Cherry Hall facing College Street. “After participants are counted and ready, we’ll move on to College Street and form the human chain,” said Sawyer Coffee, a public relations senior from Frankfort and organizer of the Guinness World Record attempt. “WKU President Gary Ransdell will pass the first hula hoop to the first person in the chain around 4:30 p.m. The attempt is projected to last until around 6 p.m. with other Rue de la Rouge events starting in the downtown area about the same time.”

“There is no overstating the importance of a vibrant and welcoming downtown community to recruitment and retention efforts at WKU,” Dr. Ransdell said. “Festivals such as Rue de la Rouge provide a fun opportunity for WKU students to engage the venues and people that make Bowling Green a great college town, and WKU a great place to continue your education. And setting a Guinness World Record – how cool is that?”

The downtown film screening at the Capitol Theatre will be a first for the 21-year-old event. “The historic look and feel of the Capitol Theatre makes it an excellent venue for aspiring documentary producers and film artists to launch their careers,” said festival coordinator and WKU public relations senior Kelley King. “Our hope is the WKU Film Festival grows into something much larger for the downtown community in the coming years.”

For information about Rue de la Rouge, Music Melee, the WKU Film Festival at the Capitol Theatre or WKU Night at Bowling Green Ballpark, visit BGVibe.com.

Contact: Payton Taylor, (270) 792-9531 or info@bgvibe.com

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