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Code Switch Media joins WKU Small Business Accelerator

The newest client of the WKU Small Business Accelerator creates innovative, multilingual digital content and products for interpreters, translators and other language professionals.

In an increasingly mobile world, Code Switch Media’s goal is to enhance communication by enabling all language professionals to have the latest, most accurate translations available.

Code Switch Media came in second place in the Kentucky Innovation Network regional pitch competition held in Elizabethtown on Sept. 23, earning a $500 prize. There were five teams that competed in the pitch competition, now in its second year.

“Being asked to participate in the Pitch Competition was an honor and a challenge for us,” Melannie Lopez, co-owner of Code Switch Media, said. “As a small start-up it has been wonderful to receive so much support from the Bowling Green office of the Kentucky Innovation Network and WKU’s Small Business Accelerator.”

The Bowling Green-based company will launch the Mobile app, INTRAKIT, in November and offers language professionals the ability to get their hands on thousands of technical and industry specific words and phrases compiled into a sleek, stylish interface, optimized for high-resolution displays. This technology replaces the old school reference books currently being used.

Languages change constantly and the company is developing growth strategies to help language professionals keep up with the latest trends. Regular updates to INTRAKIT’s database will keep it fresh and relevant.

Subscribers will be able to customize their toolkit by combining their personal terminology with the database for a unique collection that can be used by other subscribers.

The Bowling Green office of the Kentucky Innovation Network and the WKU Small Business Accelerator has been working with Code Switch Media to increase their value proposition to its customers and preparing them for the Pitch Competition.

The WKU Small Business Accelerator provides clients with business support services and community resources to help them survive and grow during the start-up period. Direct management assistance, along with technical and support services, are provided to clients. The primary mission is to ensure accelerator businesses are financially viable.

The Kentucky Innovation Network is an initiative of the Kentucky Cabinet for Economic Development’s Office of Entrepreneurship and offers extensive resources for small and new businesses. Assistance can range from funding initiatives, marketing and sales assistance, small business advocacy and resource referrals, along with a variety of financial and incentive programs to encourage investment and job growth. All services are provided free of charge.

Contact: Lynn Minton, (270) 901-3490

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