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Imagewest completes work for Lorenzo de’ Medici in Italy

Imagewest, a student-run, revenue-generating, full-service advertising and public relations agency at WKU, has returned from working abroad in Italy this summer.  They spent four weeks working for the Instituto Lorenzo de’ Medici (LdM) in Florence.

LdM is an Italian international institution that caters to American students and other English-speaking students. They have four campuses in Florence, Rome, Tuscania and Venice and teach 2,800 students each year. They have been a leader in Italian study abroad since their inception in 1973.

“We have been so fortunate to travel abroad the past five summers working with clients around the world,” said Heather Garcia, Imagewest’s agency director. “LdM was a pleasure to work with, and the students learned so much from this experience.”

Imagewest worked on two major projects while in Italy. The students created a promotional video for LdM to feature on their website, social media, at trade shows and orientations. The video highlights student life, classes offered by LdM and the benefits to studying abroad in Italy. The team also worked on a digital marketing plan for LdM to implement throughout the next few years. The plan included primary and secondary research on LdM’s students and digital tools LdM can use to market itself more effectively to their target audience.

“I appreciate Imagewest’s amazing work,” said Carla Guarducci, LdM’s CEO and general director. “Imagewest’s work has been so refreshing for us and generated a lot of ideas.”

Imagewest lived in an apartment in the central area across from the Cathedral of Santa Maria del Fiore (Duomo) and were within walking distance of the Ponte Vecchio, the Uffizi, Accademia and many other historical landmarks. Along with working, Imagewest was able to explore many different cities in Italy. The team visited Naples, Capri, Pompeii, Siena, Lucca, Pisa and Rome.

“I never expected to experience and learn so much on my first trip abroad,” said Senior Account and Public Relations Coordinator, Rachael King. “I am incredibly lucky to have gone on this trip with Imagewest, because I have grown as an individual, as well as a public relations professional.”

Imagewest has previously made four consecutive trips abroad. The first trip was to Malaysia in the summer of 2008. They visited Spain twice—once to Barcelona and once to Madrid. Last summer the agency traveled to Paris to work with Global Editors Network (GEN). Imagewest developed goals, strategies and tactics to grow GEN’s membership and increase registration for the NEWS! World Summit 2011 held in Hong Kong.


Imagewest International Team 2012: Left to Right – Rachael King,  Megan Dunlevy, Jake Stephenson, Catherine Montano, Dalton Rowe, Kayla Spelling.

The internship lasted from May 23 through June 26. Revenues generated from Imagewest during the semester were used for scholarships to aid the Imagewest International students. Students who participated in the internship were: Megan Dunlevy (Louisville), Rachael King (Owensboro), Catherine Montano (Louisville), Dalton Rowe (Winchester), Kayla Spelling (Covington) and Jake Stephenson (Louisville). Group leaders are Imagewest Agency Director Heather Garcia (Franklin) and Agency Assistant and Professor Mark Simpson (LeSage, W.Va.).

For further information, contact Heather Garcia or Rachael King at 270-745-8915 or via email at rachael.king643@gmail.com.

About Imagewest

Imagewest is a student-run advertising and public relations agency that provides students with real-world agency experience on a local, national and international level. Imagewest allows students to further develop their skills and enhance their portfolio, giving them a competitive edge as they enter the workforce. Imagewest operates year-round and during the summer, the agency travels to work with clients abroad. The agency offers a variety of services such as graphic and web design, media relations and publicity, event planning, large scale printing, consulting, strategic planning, conducting research including the use of an in-house focus group facility and much more.

Imagewest began in January 2004 and is located on Western Kentucky University’s campus in the Mass Media and Technology Hall room 331. Any revenues that are generated will go directly back into Imagewest to cover expenses such as equipment, scholarships and educational travel. It is part of WKU’s School of Journalism and Broadcasting’s Center for 21st Century Media Program of Distinction, which is approved and funded by Kentucky’s Council on Post-Secondary Education Regional Excellence Trust Fund.

For additional information about Imagewest, please visit http://www.wkuimagewest.com. Imagewest can also be found on Facebook, Twitter and You Tube.

About Lorenzo de’ Medici

Instituto Lorenzo de’ Medici (LdM) is a study abroad institution headquartered in Florence, Italy with other campuses in Rome, Tuscania and Venice. It was established in 1973 as an English-speaking institution for students. More than 2,800 students study for a semester or longer every year. Two hundred faculty members teach 400 courses in 32 subject areas. LdM is committed to providing a high-quality education that enables students to realize their own potential, develop and apply their creativity and interact successfully with the community worldwide.

For additional information about LdM, please visit http://www.lorenzodemedici.org or their Facebook.

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