Imagewest, the nation’s only student-run, revenue based, full-service advertising and public relations agency at WKU, will be traveling to Spain for four weeks this summer to give WKU students the opportunity to work with clients there.
Imagewest will start its journey collaborating with various universities in Barcelona. After working in Barcelona, Imagewest International will be developing an advertising campaign for the City Council of Villanueva de la Cañada, a municipal district of Madrid. Imagewest will also be partnering with a University in Madrid, The Universidad Camilo Jose’ Cela (UCJC).
The international internship will take place from mid-June through mid-July. Revenues generated from Imagewest were used for scholarships to aid Imagewest International students with trip costs. Interns for the Imagewest international summer internship are Maggie Hinklin, Matt Plappert , Zac Stout and Brooke Winebrenner, all from Louisville. Group leaders are Imagewest Agency Manager Heather Garcia and WKU advertising professor Mark Simpson.
To stay up to date with Imagewest on their adventure to Spain, visit the group’s website to see blogs, photos and videos about the trip.
Since the agency’s opening in 2004, Imagewest has worked with more than 150 clients on a local, regional and international stage. An internship at Imagewest is a unique, hands-on experience that allows students to work on real client projects for course credit.
“Imagewest prides itself on experimental education and adding an international component really elevates the student’s knowledge,” Garcia said. “By gaining invaluable international work experience, students can differentiate themselves in the marketplace.”
The Imagewest International team will be immersed in Spanish culture, while living and working amongst the students at the Universidad Camilo Jose’ Cela (UCJC). They will get the opportunity to work with the City Council of Madrid on an advertising campaign to promote the city’s cultural patrimony and cultural events.
“Our students are very fortunate to be a part of this amazing opportunity to further their education on an international level and immerse themselves into a different culture,” Simpson said.
Imagewest will soon be adding the City Council of Villanueva de la Cañada and UCJC to their impressive client list. Through an Imagewest International internship, WKU students can add international work experience to their resumes.
According to Dr. Cornell Menking, chief international officer at WKU, “This abroad opportunity is extremely rare and we’re excited that WKU students and Imagewest will be able to further implement WKU’s unyielding mission to be, ‘A Leading American University with International Reach.’”
Last summer, Imagewest went abroad for the first time, traveling to Malaysia to work the International Islamic University Malaysia (IIUM) on projects that dealt with branding, advertising, public relations, and design for print, web and video. The partnership was a great success, and Imagewest received great praise for their work at IIUM.
“I’m impressed with Imagewest’s work and level of performance,” said Azmuddin Ibrahim, Associate Professor and head of the Communication Department at IIUM. “The team worked closely with our department and students. They consulted with us on starting our own student run agency, Image East, and now we are taking on client projects.”
Contact: Maggie Hinklin at 502-544-0624 or firstname.lastname@example.org; Brooke Winebrenner at 502-930-5809 or email@example.com; or Heather Garcia at 270-647-2262 or firstname.lastname@example.org.