Imagewest, a student-run, revenue-generating, full-service advertising and public relations agency in WKU’s School of Journalism & Broadcasting, has returned from a four-week stay in England. The team worked for Harlaxton Manor to help brand them as a premier venue in the East Midlands.
Harlaxton Manor is situated in the English countryside about an hour north of London by train. The manor serves as a venue for luxury weddings, concerts and conferences. Built in the 1830s, they host over 30 various events a year. Harlaxton Manor is considered to be one of the top wedding venues in Europe.
“The Imagewest team did a fantastic job branding Harlaxton Manor and I can’t believe my eyes,” said Simon Hawkes, programs and events manager at Harlaxton Manor. “I am so excited to start using the new material and I think it will produce grand results.”
Imagewest was given the responsibility of building a brand identity for Harlaxton Manor. The team accomplished this by creating a new logo and slogan to represent Harlaxton Manor, as well as a social media plan to organize and define an online presence. The team developed a sleek website to set Harlaxton Manor apart from competitors by emphasizing stunning visual elements. Additional items were designed such as a booklet, stationery, email and PowerPoint templates, social media skins and custom water labels.
“This experience has not only challenged us as students to deal with the many aspects of working for an advertising agency, but it has also challenged us to consider and accept different social structures and customs,” said Davide Fellini, senior interactive and graphic designer at Imagewest. “It has allowed us to embrace new cultures and widen our perspectives about the world as a whole.”
The primary focus of the trip consisted of working and living at Harlaxton Manor. However, the team found a little time to travel and take in some of the authenticities of Europe. While abroad, Imagewest explored London, Ireland, Scotland and Italy. Each city provided a special moment such as seeing the Queen and the Royal Family in London and attending a medieval horse race known as the Palio in Siena, Italy.
“We were all welcomed to Italy with open arms, and the Palio was definitely a highlight of the trip,” said Martha Holmes, senior designer at Imagewest. “I have never seen anything remotely close to what I saw that day. The energy and spirit of Siena was amazing.”
Imagewest has previously made five consecutive trips abroad. The first trip was to Malaysia in the summer of 2008. They visited Spain twice—once to Barcelona and once to Madrid. Then the agency traveled to Paris to work with Global Editors Network (GEN). Imagewest developed goals, strategies and tactics to grow GEN’s membership and increase registration for the NEWS! World Summit 2011 held in Hong Kong. Last summer Imagewest traveled to Florence, Italy, to work with Lorenzo de’ Medici for five weeks where they provided LdM with a digital marketing plan and a promotional video.
“The team worked extremely hard in a short amount of time and produced exceptional work. This experience demonstrates what great things can happen when everyone works together,” said Heather Garcia, Imagewest’s director. “During each of our work trips abroad, it’s exciting to see the students grow and have life changing experiences that will benefit them on the job and throughout their life.”
The internship has been an eight-week program, which began May 28 and will conclude July 25. Revenues generated from Imagewest during the semester were used to award scholarships to aid the Imagewest International students. Students who have participated in the internship are: Nicole Coomer (Bowling Green), Davide Fellini (Siena, Italy), Rachael Fusting (Alexandria), Martha Holmes (Hendersonville, Tenn.), Matt Love (Madisonville) and Alan Schneller (Bowling Green). Group leaders are Imagewest Agency Director Heather Garcia and Faculty Advisor and School of Journalism & Broadcasting Associate Professor in Advertising Mark Simpson.
Contact: Heather Garcia or Nicole Coomer, (270) 745-8915 or firstname.lastname@example.org.