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Public relations majors, Imagewest win Parthenon Awards

Public relations majors from WKU’s School of Journalism & Broadcasting along with Imagewest took home all of the awards in the Student Entry category at the 27th annual Parthenon Awards in Nashville, Tenn. The Nashville chapter of the Public Relations Society of America presented the awards, which acknowledges excellence in all aspects of public relations and communications.

WKU students received several Parthenon Awards. From left are Davide Fellini, Brittany Costellow, April Estes, Heather Garcia, Sara Sotello, Amina Kardasevic, Vicki Bagwell and Mark Simpson.

WKU students swept all of the awards in the Student Entry category at the 27th annual Parthenon Awards in Nashville, Tenn. From left are Davide Fellini, Brittany Costellow, April Estes, Heather Garcia, Sara Sotello, Amina Kardasevic, Vicki Bagwell and Mark Simpson.

“We had an amazing time at the Parthenon Awards,” said Davide Fellini, a web designer at Imagewest. “Getting recognized for the hard work we’ve put into our projects is a great feeling.”

Public relations professionals evaluated the entries based on the following criteria: quality of research, creativity and accuracy in strategic planning, effective execution, evaluation efforts, and appropriateness for desired audience.

Imagewest, the student-run advertising and public relations agency housed in WKU’s School of Journalism & Broadcasting, continued its successful run with a Parthenon Award for WKU’s Human Resources Benefits Booklet. The agency also received Awards of Merit for the Harlaxton College brochure, Imagewest’s new website, and in the Potpourri category for various promotional items.

Two academic teams in the public relations major in WKU’s School of Journalism & Broadcasting won a Parthenon award and a Certificate of Merit, respectively, on healthy eating campaigns completed for their 2012 public relations senior capstone.

“Public relations seniors work for two semesters on an awareness campaign that they have to execute as part of the capstone class,” said Vicki Bagwell, APR, public relations associate professor in WKU’s School of Journalism & Broadcasting. “This award is a great honor for the students, and it shows how a combination of teamwork and effort make for a well-constructed public relations campaign.”

Graduates Michelle Child of Taylor Mill; Mario Nguyen of Dallas, Texas; Caitlin Pike of Louisville; Stephanie Romano of Louisville; and Jane Wood of Bowling Green received a Parthenon Award for their work on the “Make Your Move, Choose Your Food” campaign.

Graduates Mitchell Boggs of Union; Amina Kardasevic of Bowling Green; Chris Morris of Louisville; and Sara Sotello of Louisville won a Certificate of Merit for their work on the “Moving to the Beat” campaign.

“Getting to attend the awards ceremony and be recognized for my team’s hard work felt great,” said WKU senior and public relations major Amina Kardasevic. “It was a campaign we were passionate about, and it was very gratifying to see that passion recognized.”

“We’re very happy to see the hard work of our students be recognized with a Parthenon Award,” said Heather Garcia, agency director of Imagewest. “Our academic programs combined with practical experience at Imagewest really take student learning to the next level and give students an edge in the industry.”

The 2012 Imagewest team included: Brittany Costellow of Russellville; Megan Dunlevy of Louisville; Jeff Franklin of Louisville; Davide Fellini of Siena, Italy; Kenn Glenn of Greenville; La Vella Hall of Mount Washington; Ashley Henson of Elizabethtown; Martha Holmes of Hendersonville, Tenn.; Marilyn Kallstrom of Bowling Green; Rachael King of Owensboro; Justin Lawson of Elizabethtown; Kelsey Layer of Hendersonville, Tenn.; Alex McNeilage of Bowling Green; Taylor Moad of Louisville; Catherine Montano of Louisville; Dalton Rowe of Winchester; Tom Schatzinger of Smithfield; Kelly Smith of Nashville, Tenn.; Kayla Spelling of Covington; Austin Stephenson of Louisville; Jake Stephenson of Louisville; Jessica Troccoli of Old Hickory, Tenn.; Katherine Wade of Paducah; and Ross Whitaker of Taylorsville.

Imagewest team members for the spring 2013 include: Paul Birza of Denver, Colo.; Timmy Bishop of Nashville, Tenn.; Paige Breedlove of Sellersburg, Ind.; Abby DeSpain of Franklin; John Dobson of Louisville; April Estes of Mount Juliet, Tenn.; Wil Iralzabal of Union City, Calif.; Ashley Lewis of Elizabethtown; Brie Logsdon of Louisville; and Matt Love of Madisonville.

About WKU’s School of Journalism & Broadcasting: WKU’s School of Journalism & Broadcasting’s primary mission is to prepare students and prospective graduates for positions in the communication media and related institutions. There are seven school programs – advertising, broadcasting, film, mass communication, news/editorial journalism, photojournalism and public relations. SJ&B has ranked among the top eight nationally for 18 consecutive years in the Hearst overall intercollegiate competition. The WKU PR program is certified by the Public Relations Society of America and is taught by PR professionals with a strong focus on writing and business strategy.

About Imagewest: Imagewest is a student-run advertising and public relations agency that provides students with real-world agency experience on a local, national and international level. Imagewest allows students to further develop their skills and enhance their portfolio, giving them a competitive edge as they enter the workforce. Imagewest operates year-round and during the summer, the agency travels to work with clients abroad. The agency offers a variety of services such as graphic and web design, branding, consulting, social media, strategic planning, communications, video production, writing, event planning, publicity, research including focus group facilities and much more. Imagewest began in January 2004 and is located on WKU’s campus in the Mass Media and Technology Hall room 331. Any revenues that are generated will go directly back into Imagewest to cover expenses such as equipment, scholarships and educational travel. It is part of WKU’s School of Journalism & Broadcasting’s Center for 21st Century Media Program of Distinction, which is approved and funded by Kentucky’s Council on Post-Secondary Education Regional Excellence Trust Fund.  For more about Imagewest,  visit www.wkuimagewest.com. Imagewest can also be found on Facebook, Twitter, YouTube and LinkedIn.

About Nashville PRSA: The Public Relations Society of America is the world’s largest organization for public relations professionals. The Nashville chapter is in its 55th year and has more than 165 active members. For information on the Nashville chapter of the PRSA, visit www.prsanashville.com. PRSA Nashville can also be found on Facebook and Twitter.

Contact: Heather Garcia, (270) 745-8915.

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