Imagewest, the only full service, revenue generating, student-run advertising and public relations agency in the nation at WKU, recently hosted an educational workshop for middle and high school students and awarded two scholarships as part of the agency’s five-year anniversary celebration.
Imagewest conducted an advertising related creative workshop for Kaleidoscope, the Bowling Green community based youth development program. Kaleidoscope helps to transform the youth and the community through art and activism. The workshop kicked off with a pizza party and activity that allowed more than 30 students to work in groups and creatively develop advertising material to promote a unique item.
“The students jumped right in and were engaged from start to finish,” said Kaleidoscope Program Coordinator Lauren Cunningham. “This was a great opportunity for the students to learn and understand how to apply their creative skills in the marketplace and work with an advertising and public relations agency that produces creative work daily.”
Imagewest Senior PR Coordinator Maggie Hinklin volunteered as one of the leaders at the workshop and said: “I think it was a valuable learning experience not only for the Kaleidoscope students, but it also allowed me to take on a leadership role, and help contribute and guide these talented young adults on a project they could have fun with.”
For the first time, Imagewest awarded two $800 scholarships that will help with summer internship expenses for the WKU School of Journalism and Broadcasting students in efforts to encourage students to further their education.
The two SJ&B recipients were junior Bennett Hibbler Jr., an advertising major and graphic design minor from Gallatin, Tenn., and junior Ben Simms, a public relations major and sales minor from Nicholasville, Ky.
“Since the agency began in 2004, I have wanted to find a way to give back to the community and assist WKU students, so we are thrilled to reach out to young people and inspire them to go do great things,” said Imagewest agency manager Heather Garcia. The scholarship, funded by Imagewest will be granted annually. WKU students majoring in advertising, public relations or graphic design are eligible to apply for the scholarship.
Contact: Heather Garcia or Brooke Winebrenner at (270) 745-8915 or e-mail Imagewest@wku.edu.